The Challenge: Position Tums as the fastest heartburn relief out there.

The Solution: Heartburn feels like a real fight inside, but it doesn’t stop people from eating bacon & other greasy foods. So, we came up with the insight, “Sometimes the foods you love, don't always love you back.” And then we went ham (pun intended). The internet was gravitating towards the hilarity of the Chicken vs Peter fight scenes from Family Guy, even memeing it online for its absurdity. Inspired by this, we created a full-funnel campaign that showed people that with Tums, you can fight back and conquer those antagonizing foods.

Media:
TV
Social

Results: Constant ROI increase - $167m - $213m.

Press & Recognition:
GSK Award - Best-in-class creative campaign
Adweek
Ad of the Day
Sports Illustrated
Yahoo Sports

The Challenge: Ortega Tacos should be your go-to brand when it comes to taco night.

The Solution: "Blu" the Piñata

Meet Blu, a sadomasochistic piñata who is filled with Ortega Tacos. All he wants you to do is hit him…hard, so you can get that goodness up in there. We launched big with two TV spots along with a series of organic and paid social content to encourage further beatings via absolute absurdity, safe to say, they got a lot of “hits”. Each ad linked out to Ortega’s site, where Blu greeted users, antagonized them a bit, and of course - told them about taco sauce.

Media:
TV
Video Content
Digital
Social
Website design

Press & Recognition:
Adweek
Ad of the Day
Adfreak

The Challenge:
Consumers just didn't believe Red Lobster was a quality seafood restaurant. They thought the food and establishment were tired. After a menu and restaurant overhaul, the brand needed to express to consumers that they actually do have the best quality seafood out there. They actually do source their crab from Alaska and their lobsters from Maine. Truth!

The Solution: "Sea Food Differently"

We tapped into "real" employees and guests from around the country to tell the truth about the seafood and their authentic experiences. All of a sudden, Red Lobster felt original and modern again. This lead to sales growth and the largest digital and social engagement Darden restaurants had ever seen. It became their gold standard.

Media:
TV
Digital
Social
Website
Logo
Menu design

Awards & Recognition:
Effie
Facebook “Best in class” award
Adweek

The Story: OpenHouse delivers is a brand new way to buy home insurance. They give you money back (rewards) for the smart choices you’ve already made in life. Smart things like having smart locks, Alexa-type devices, nest, own a pet, workout, and even being a non-smoker. Why? Because those are the kinds of savvy people we believe in. Plus, you can customize your entire policy and save more. Oh, and all done via phone without speaking to any humans. It’s that easy.

Objective:
New brand launch. Position them as the world’s first rewards-based home insurance company.

Campaign idea: “SAVE SERIOUS COIN”
To separate from the rest, we lead with the surprising rewards you can collect to bring down your quote.

Services & Media:
Brand architecture, naming and logo design, integrated ad campaign supported by digital and social extensions and all video content. Lead UX/UI, full web design and literally everything you see on the website. Art direction and copy along with a custom icon library.

ENO is an OTC heartburn remedy, owned by GSK and is the global sister brand to TUMS.

The Story:
After the success of the Tums “Food Fight” campaign in the US, we were asked to adapt it and roll it out in global markets for their sister brand ENO.

Media:
Social
TV

Results: 85% sales increase. 2.5m impressions in just 3 days.

The Challenge:
Educate tennis providers (private coaches, schools, clubs) that the USTA offers all kinds of new cutting edge lessons and programs to take advantage of. It’s a whole new game.

The Solution: Move Tennis Forward

Tennis has evolved. Players are advancing fast with new techniques and mindsets that make them unstoppable.

Media:
Video
Social
Print

“Living in the Red” is a disease education campaign for AMGEN, targeting HCPs, showing that their patients are still at a very high risk for another heart attack or stroke due to the latest guidelines. Because of their patient’s risk factor, their LDL-C level can still be too high leaving them in danger.
This campaign was built for HCP and DTC audiences in partnership between 2 agencies with shared clients. Our clients hold it up as a best in class campaign.

“Brilliant Coverage” is a new product launch campaign for Merck’s Adult Pneumococcal Disease vaccine. Its has the most serotypes that are causing today’s infection for a broader range of protection.

The Challenge: Position these new contact lenses as the most comfortable lenses on the planet.

The Solution: Still Comfortable?

Everybody wants to be comfortable, but has anybody met comfortable? Introducing “The Man of Comfort”, a character we created to continuously check in on the comfort of your eyeballs. His only goal? Same as Bausch & Lomb Ultra contacts - to make sure your eyes stay comfortable all day long. We built out long and short form videos for TV & social that showed the “Man of Comfort” in various silly situations, popping into users’ lives - and feeds, and showing the all-day comfort of the contacts.

Media:
TV
Video content
Website design
Social

Patients with high LDL-C need much more help then they realize. They might be on a statin, eating better, exercising, but in most cases, it’s not enough. Only their hearts know what they need, if only your hearts could talk…

Objective: Break the stigmas and cliches of turning 50. AARP wants to inspire all Americans that they can do anything at any age. It’s not about the number. It’s about what you do, what you stand for and what you believe in. AARP has so much to offer and then want people to join with excitement, not turn the other way because they are only reminded of their age. So, we flipped it the number on its head.

Campaign: Disrupt Aging

This work celebrates amazing things that people have done in the face of age to prove that aging is a sign of accomplishments, not how old you are.

Media: Video, Social, Print, Guerilla

Stats: 80% new members, 2 million media impressions, 635K shares.

The Challenge:
Tell the real sourcing story to prove to the world that Deer Park Natural Spring is truly 100% natural.

The Solution: “Born Better”

This campaign was design with content in mind. We were able to break down the TV into bite-size bits of video for digital. Each one strategically highlighting a different RTB or fact. This way, we could stretch the communication and create a bigger brand story.

Media:
TV
Video
Digital
Social

The Challenge: This brand is raising awareness and breaking the stigmas on talking out about mental health. It’s a movement, inspiring those who suffer or others who know suffers to speak up and share their experiences to help save lives. It needed a logo.

The Solution: I created a logo based on an expression in sign language, where you point your thumb to your chest and pinky out. It means “same here”.  A symbolic gesture, that with no words, from one sufferer to another, makes them feel not alone.
We rolled out this logo and messaging along with the hashtag #SameHere to some top professional athletes. After they shared it out on their feeds, more professional athletes organically joined in, spreading the movement across social to their fans. 

Media:
Logo design
Social

The Challenge: The Hole in the Wall Gang Camp is a place where serious ill children get the chance to just be kids. Forget about their ailments and go raise a little hell. That was the vision of their founder, Paul Newman. After Newman’s death, the camp was in desperate need of marketing itself to donors for the first time in its history. That year marked their 25th anniversary, so they wanted to celebrate and raise some money.

The Solution: The Healing Feeling

Camp sing-a-longs are a huge part of camp and music naturally makes us all feel better. It’s a healing feeling. We wanted to create our own camp song. We collaborated with singer Natalie Merchant to create a music video with her and the campers with her song “Wonder”. It was magic. The music video celebrates all that camp offers as you witness the true healing power it has.

The video was unveiled at the camp’s 25th Anniversary gala in effort to raise donation. And it did! The video spread through all media and the recorded song is still up purchase on iTunes. How sweet is that!

Integrated media:
TV
Website
Digital
Social
Radio
Spotify
iTunes

Results: Donation raise for 2,000 new campers!