Video

Fearless at 50 is a YouTube pre-roll series of the Disrupt Aging campaign, focusing on individual stories of real people. Each video dropped during the build up to Superbowl 50.

TV & Pre-roll

Brand Mission Story

TV

Campaign: WE HEAR YOU

Objective: Educate the 50+ audience about all the tools and programs AARP offers.

"We Hear You" was developed to shine a light on all the amazing tools and programs AARP has to offer that members didn’t know about. For the first time ever in AARP’s history, we put a face to the brand with its CEO, allowing consumers to have a real connection and break down the walls of the behemoth organization. This campaign also extends into local markets across the US which I’ve crafted, shot and directed.