Sea food for real

We sourced real employees from waiters to farmers to create an authentic series showcasing the food from sea to plate, and the hardworking people that make it happen.

Each of these videos linked to this microsite below for a “deeper dive” into our story.

TV Spots

We then pulled this authentic approach into our TV spots, intercutting our employees’ real stories with mouthwatering food shots that got people craving – and trusting Red Lobster again. And I’m not positive, but I think we started the eruption of “man-on-the-street” style videos.

LobStar of the week

Going off of the success of our real employee stories, we created an engagement play that featured our real customers. We prompted users on Facebook to submit their in-restaurant photos, and each week we selected a new ‘LobStar.’ This quickly took off, as customers pined to be featured, and had people sharing their Red Lobster photos across the platform.