People are always looking for easy hacks to save money. To show users they could save by simply doing the things they already do, we created a series of videos humorously depicting relatable situations that yes - could actually save them money.
Knowing that over 70% of homeowners have pets, and that pet owners love sharing and seeing animals on social media, we leaned in heavily. To support our videos, we created a series of statics using furry friends as the visual hook. We scattered these little guys all across users' feeds to entice pet lovers and show them that their fur babies can give them even more than a loyal companionship.
All social media ads linked out to the brand’s website where they were greeted with this brand introduction video.